Sunday, May 29, 2011

Video Optimization

Videos are important because they engage users and users search for videos in different ways than they search for written content.  If your web page includes videos as well as written content, logically, you will attract a larger audience.  It’s not enough just to place a video on your web page, though.

It needs to be optimized, as would any other content, to make it more accessible via search engines.  This blog strives to cover the basics of video search engine optimization, so that, at the very least, you can take the beginning steps to optimizing your featured multimedia.


What Types of Video Files Can Be Crawled?
Google can crawl the following video file types: mpg, .mpeg, .mp4, .m4v, .mov, .wmv, .asf, .avi, .ra, .ram, .rm, .flv, .swf, so long as the files are accessible via HTTP. Metafiles requiring a download of the source via streaming protocols are not supported.